Job Description

Location:

• Rexburg, ID / St. Petersburg, FL / Remote

Incline Marketing is a leading internet marketing agency founded in 2017, specializing in a comprehensive range of services including Social Media, Google Ads Management, Local SEO, email marketing, website design and development, and Local Services Ads management. Catering primarily to small and medium-sized businesses in the home services industry, our expertise spans sectors such as pest control, carpet cleaning, and solar panel installation. Honored to be listed among the Inc. 5000 Fastest Growing Private Companies in America in 2023, we continue to expand our footprint with a dynamic team across our offices in Rexburg, ID, St. Petersburg, FL, and remotely.

We are seeking a highly motivated and creative, full-time Social Media Marketing Manager to work in our Social Media Department. This role is pivotal in driving our clients' success on social media platforms, particularly through paid Meta ads. You will be responsible for developing effective marketing strategies, crafting effective content calendars and collaborating closely with internal teams to develop and execute innovative ad campaigns tailored to our clients' needs. The ideal candidate will be passionate about leveraging data, creativity, and innovation to achieve measurable business results. This role requires significant experience working with the Meta platform to create, test, and optimize paid ads.

• Paid Social Media Campaigns : Design, implement, and manage paid advertising campaigns on Meta platforms (Facebook, Instagram) with a focus on optimizing performance and achieving clients' marketing goals.
• Content Strategy : Develop and maintain campaign schedules for various clients, ensuring ad creatives are timely, relevant, and engaging for the target audience.
• Campaign Strategy : Work collaboratively with client marketing, sales, and creative teams to strategize and launch impactful social media advertising campaigns. Participate in brainstorming sessions for campaign strategy development and execution.
• Tracking & Attribution: Integrate pixels and server-side tracking (CAPI) for accurate conversion tracking and attribution.
• Analytics and Reporting : Monitor and analyze campaign performance using social media analytics tools. Provide insights and data-driven recommendations to clients to improve campaign effectiveness.
• Budget Management: Manage client budgets across multiple campaigns, implement bid strategies, and optimize for cost efficiency.
• Trend Monitoring : Stay up-to-date with the latest social media trends, tools, and technologies. Recommend innovative approaches to enhance social media marketing efforts.
• Client Collaboration : Engage with clients to understand their marketing needs and objectives. Present campaign ideas and reports to clients, ensuring their needs are met and exceeded.

• Proven experience in paid social media marketing or digital advertising (at least 4 years’ experience working in Meta Ads Manager)
• Strong understanding of Meta advertising platforms (Facebook Ads Manager, Instagram Ads) and experience running complex paid campaigns
• Technical understanding of Meta Pixel, Google Tag Manager, UTM parameters, and server-side tracking (CAPI) for accurate conversion tracking and attribution.
• Ability to analyze performance data using tools like Google Analytics, Excel, PowerBI, and native platform insights to make data-driven optimizations.
• Experience managing ad budgets across multiple campaigns and optimizing for client KPIs (i.e.:, CPL, ROAS, CPA)
• Familiarity with CRM integrations (HubSpot, Salesforce, etc.), API connections, and third-party automation tools (Zapier, etc.) to streamline campaign management and reporting
• Excellent content creation and writing skills, with the ability to produce engaging content for a variety of audiences
• Outstanding communication and teamwork skills, with a knack for working effectively across various departments
• Creative thinker with the ability to strategize and implement innovative marketing campaigns.

At Incline Marketing, you'll be part of an award-winning team that values innovation, creativity, and results. We offer a collaborative work environment where your ideas are valued and your contributions make a significant impact. With a commitment to professional development and growth, we provide opportunities to work on diverse projects and advance your career in digital marketing.

• TBD, commensurate with experience.
  

At Incline Marketing, we believe in not only investing in our clients' success but also in the well being and satisfaction of our team members. Here's an overview of the benefits you'll enjoy as part of our team:

• 401(k) with Company Match : We offer a competitive 401(k) retirement plan for full-time employees with a generous company match, helping you secure your financial future while you contribute to our clients' success.
• Paid Vacation : Rest and rejuvenation are crucial for creativity and productivity. Our full-time team members enjoy 3 weeks of paid vacation annually, allowing you to unwind and recharge.
• Supplemental Insurance : We provide access to supplemental insurance options for full-time team members, ensuring you and your family have comprehensive coverage that meets your needs beyond the basics.

Joining Incline Marketing means being part of a team that values your health, happiness, and future. We're committed to providing benefits that contribute to a balanced and fulfilling work-life experience.

Please submit your resume and cover letter showcasing your skillsets in social media marketing. Applications should be sent to [email protected].

We look forward to hearing from you and possibly welcoming you to the Incline Marketing team!

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