Job Description

Digi Solutions is seeking a talented and motivated SEO & SEM Specialist to join our team in Baltimore, Maryland. As an SEO & SEM Specialist, you will play a pivotal role in optimizing our clients' websites for search engines, managing pay-per-click (PPC) advertising campaigns, and driving organic and paid traffic to achieve their online marketing goals. Key Responsibilities: * SEO Strategy:

• Conduct keyword research to identify opportunities for website optimization.
• Perform on-page and off-page SEO activities to improve website rankings.
• Create and implement SEO strategies tailored to individual client needs.
• Monitor and analyze website performance using SEO tools and analytics.

* SEM Management:

• Develop and manage PPC advertising campaigns on platforms like Google Ads and Bing Ads.
• Have the ability to run ads on social media platforms including, but not limited to, Meta, LinkedIn, TikTok, and X
• Optimize ad copy, keywords, and landing pages to improve campaign performance.
• Monitor ad budgets, bids, and ROI to ensure cost-effectiveness.
• Stay up-to-date with industry trends and best practices in SEM.

* Content Optimization:

• Collaborate with content creators to optimize website content for SEO.
• Ensure that content is keyword-rich, relevant, and engaging.
• Conduct content audits and make recommendations for improvements.

* Reporting and Analysis:

• Generate regular reports on SEO and SEM performance using data and analytics.
• Provide insights and recommendations for continuous improvement.
• Monitor and track key performance indicators (KPIs) to measure success.

* Client Communication:

• Communicate SEO and SEM strategies and results to clients in a clear and understandable manner.
• Address client questions and concerns promptly and professionally.
• Build strong client relationships and act as a trusted advisor.

Qualifications:

• Bachelor's degree in marketing, business, or a related field (preferred).
• Proven experience in SEO and SEM, including keyword research, on-page/off-page optimization, and PPC campaign management.
• Proficiency in SEO and SEM tools and platforms (e.g., Google Ads, Google Analytics, SEMrush, Moz).
• Strong analytical skills and the ability to interpret data to drive insights and actions.
• Excellent communication and client management skills.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
• Up-to-date with industry trends and best practices.

Why Join Digi Solutions:

• Competitive salary and benefits package.
• Opportunity to work with a diverse portfolio of clients and industries.
• Collaborative and innovative work environment.
• Ongoing training and professional development opportunities.
• A chance to make a meaningful impact on clients' online success.

If you are a dedicated SEO & SEM Specialist looking to join a dynamic team and contribute to the success of our clients, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and qualifications to [email protected]. Digi Solutions is an equal opportunity employer. We welcome applicants from all backgrounds and experiences to apply.

Job Tags

Full time,

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