Job Description

Senior Marketing & Communications Manager [JRP-09291]

The Greater Houston Partnership strives to make Houston one of the best places to live, work and build a business. The Partnership is a gathering place for community-minded business leaders who want to be involved in Houston’s positive growth and influence our economic trajectory. Through the dedicated efforts of our members, the Partnership addresses Houston’s unique challenges, and champions the growth and success of our region.

The Partnership strives to make the region the best place to live, work and build a business. We serve 900 member companies in the 12-county Houston region. With roots dating back to 1840, the Partnership as it exists today was formed in 1989 in a merger of the Greater Houston Chamber of Commerce, the Houston Economic Development Council, and the Houston World Trade Association.

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation commensurate with experience. We also offer an extensive benefits package including paid garage parking, paid time off, medical, dental and vision benefits, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

We are currently seeking to hire a Senior Marketing & Communications Manager. In this role, you will be responsible for executing marketing and communications strategies designed to support the attraction and retention of targeted companies, investment, and talent to the Houston region. The selected candidate will directly support the efforts of our Economic Development Division.

RESPONSIBILITIES:

Under the general direction of the Vice President, Economic Development Marketing and Communications and in coordination with the economic development division, the senior manager will:

• Execute Regional branding and message development related to greater Houston’s key industries and image
• Execute public relations and advertising campaigns
• Execute social and digital media campaigns
• Execute event, trade show, inbound/outbound missions, and grassroots marketing and awareness efforts
• Manage the planning and creation of content marketing initiatives, in conjunction with the marketing communications content team, to drive traffic, engagement, and leads that deliver new economic development projects into the project pipeline and promote the Houston region as an excellent place to live, work and do business
• Partner with the Marcom media team to advance Houston’s economic and talent storylines through positive earned media coverage of the Houston region in major local, national, and international media outlets
• Oversee the development of marketing communications elements for domestic and international missions, conferences, and trade shows
• Implement branding, messaging, and packaging for economic development division responses to formal project RFIs
• Oversee website strategy for economic development-related sections of Houston.org website
• Work with the Partnership’s Research team to leverage their expertise on Houston and amplify the data and information through our channels to promote Houston as the place to live, work and do business
• Develop and maintain strategic and external relationships with appropriate marketing allies, corporate contacts, government officials and other partners to publicize and advocate the GHP’s economic development efforts
• Track campaign effectiveness metrics such as website hits, social media engagement and conducting perception surveys
• Closely monitor economic development marketing trends, emerging technologies, and competitor activities, and adjust strategies, as needed, to keep the strategy relevant and fresh
• Work with external marketing partners such as advertising agencies, digital marketing firms and production companies
• Effectively interface with internal and/or external graphic designers, digital media specialists, and project teams
• Manage brand standards and usage guidelines and assist with integrating campaigns with brand consistency
• Effectively identify and develop talent, advancing high performers. Assisting team members in development
• Partner with SVP to maintain budget parameter for the team, goals, and direction
• Direct the activities of the teams, setting priorities and delegating responsibilities
• Set performance metrics to drive team’s success
• Deliver and participate in formal and informal performance reviews for direct reports and indirect reports.
  Work with confidential matters
• Other duties as assigned

REQUIREMENTS:

• Bachelor’s degree in marketing or communications and/or relevant experience
• 5+ years’ experience in Marketing, PR, Communications, or related field
• Energetic and passionate about Houston
• Excellent writing and speaking ability
• Aptitude for selling ideas
• Excellent written communications skills (composition, writing, grammar, and spelling)
• Possess a proven track record which demonstrates public relations and B2B and B2C marketing skills
• Possess a working knowledge of the local and global economy, the private sector business community and government at local, state, and federal levels
• Excellent verbal, written, analytical, presentation and interpersonal skills
• Preference for working with internal and external contacts at all levels
• Ability to prioritize simultaneous assignments
• Ability to work in a team environment
• Able to execute with excellence by consistently delivering on promises to the highest standard
• Professional appearance
• Ability to collaborative both internally and externally (works with others to achieve common goals)
• Advanced level proficient in Microsoft PowerPoint, Word, and Excel
• Experience with a CRM, project management system and web CMS (Salesforce, BaseCamp and Word Press is a plus)
• Design experience is a plus
• Nimble/flexible to work some overtime and/or work on additional projects, as necessary
• Able to travel minimally if necessary

The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They should not be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The Greater Houston Partnership is an Equal Opportunity Employer.

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