Job Description

Job Description:

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This position will be responsible for Orin Swift Cellars

The Senior Estate Manager establishes, plans, and administers the overall direction, goals, and marketing activities for the Estate. The Senior Estate Manager is accountable for maintaining the Estate's brand partnerships, representing the brand in market, and through wholesale channels.

Responsible for planning, implementing, managing, and controlling all financial-related activities of the company and related entities. This includes developing and ensuring the execution of business strategies to 1) drive Wine Club acquisitions and Tasting Room consumer traffic, 2) to deepen consumer/member relationships and engagement, 3) to drive the estate in desired wholesale channels and 4) to effectively manage costs across the portfolio (margins, A & amp;P, OH, etc.). All of these strategies should be in support of long-term equity and estate vision (10-year horizon) and financial returns.

The Senior Estate Manager is the public figurehead of the Estate, and represents the estate with distributors, operators, and consumers. The Senior Estate Manager manages the daily operation of the tasting room, Consumer Experience, digital marketing, and brand team. This includes leading efforts to support the identification, development, and implementation of the Estate's long-term vision. The Estate Manager is also responsible for identifying and leading the development of brand capability building, optimizing business models, path to-market, and ways of working to elevate brand equity and improve financial return.

What You Will Do:

Team Leadership:

Monitors the workings of various departments across the brand, including delegating accountabilities; monitoring performance and implementing improvements, as needed; and overseeing the quality and quantity of employee productivity.
Develops and fosters an estate culture that inspires, motivates, and drives comradery among tasting room and consumer experience team.
Oversees the overall operations of the estate, which include business operations, consumer experience, wine production, tasting room, and member services teams.
Identifies and obtains staff capabilities needed to accomplish objectives.
Develops a successful vision/strategy, through strong leadership skills.
Build high impact, talented, balanced teams among consumer experience.
Builds relationships with peers to collaborate across the portfolio.
Collaborates within the estate and cross functionally to create and execute promotions, events, and consumer communications including newsletters, shipment collateral, email campaigns and website content.

BU/Estate Leadership:

The Estate SR Manger functions as the Commercial General Manager of the Estate; they are the business owner and key decision maker for the Estate.
The Estate SR Manager owns and delivers portfolio P&L, 10-yr. vision, 3YP, AOP for their estate.
Accountable for estate plans and oversees business/marketing activities.
Oversees leaders of DTC Tasting Room and Consumer Experience Representatives, providing guidance on the execution of strategic business development plans.
Uses knowledge of the market and competitors, identify, and develop the Estate's unique selling propositions and differentiators.
Oversees and accountable for performance measurement and results across the brand.
Maintains a deep understanding of current and desired consumer and how to enhance relationships across all go-to-market channels.
Owns the commercial operating metrics across all channels and provides insight and solutions to BU on progress (on/off track) - e.g., distribution, visitation, member base, etc.
Provides thought leadership on how the Estate is represented internally, with distributors, with trade, and with consumers.
Owned and Operated Strategy and Business Planning:
Accountable for financial planning and yearly goal setting for the Estate.
Responsible for working with Estate leadership team on goal setting and execution.
Accountable for DTC A&P planning, tracking and measurement for initiatives to meet business goals.
Leads and prioritizes owned and operated planning and execution through cross functionals (web, CRM, social, paid media) and/or outside partners.
Responsible for prioritizing, briefing and approving creative against owned and operated campaigns
Follows brand guidelines to ensure owned and operated campaigns are aligned with Brand image.
Identifies content needs for owned and operated and collaborates with Estate brand partners to execute
Approves owned channel opportunities to include website content, online product merchandizing, special promotions and web tracking analysis working with cross functionals and/or outside vendors.
Approves potential promotion recommendations from partners based on data collected from eCommerce sites and consumer database.
Provides leadership, direction and information championing a positive work environment.
Responsible for understanding and complying with all applicable quality, environments and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
Exhibits Intrapreneurship and Ownership behaviors:
Intrapreneurship is entrepreneurship in an established company: behaviors that include thinking boldly, taking appropriate risks, learning from mistakes, showing initiative, and encouraging and reinforcing innovation.
Ownership refers to behaviors that include setting high expectations, driving candid discussion, and holding self and others accountable.

Supervisory Responsibilities

Develops, coaches and mentors peers, indirect and subordinate staff.
If accountable for the work of others, conducts performance evaluations; reviews and communicates salary adjustments; rewards empl...

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Job Tags

Full time,

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