Job Description

Responsibilities: 
Content Creation and Curation:

• Develop and manage a comprehensive social media content calendar.
• Collaborate with graphic designers and video editors to produce engaging multimedia content.
• Craft compelling copy for social media posts, blogs, and other digital content.
• Ensure consistent content generation for podcasts and social media platforms daily.
• Streamline the flow of data between editors and social media channels.

Community Management:

• Actively engage with followers, responding to comments and messages promptly.
• Foster a positive and interactive online community, encouraging user-generated content.

Strategy Development:

• Design and implement innovative social media strategies aligned with overall business objectives.
• Stay current with emerging technologies, trends, and best practices in social media, design tools, and applications.
• Analyze performance data to provide actionable insights and recommendations.

Collaboration and Coordination:

• Work closely with the marketing team to maintain brand consistency across all platforms.
• Coordinate with various departments to ensure cohesive and effective communication strategies.
• Manage relationships with external agencies, influencers, and partners.

Advertising and Promotions:

• Plan, execute, and monitor social media advertising campaigns.
• Oversee budgets and optimize spending to maximize return on investment (ROI).
• Continuously refine campaign strategies for better performance.

SEO and Content Optimization:

• Implement SEO best practices to enhance the visibility of social media posts.
• Optimize content for each platform to boost engagement and reach.

Training and Development:

• Train team members on social media best practices and emerging trends.
• Regularly update the team with new industry insights and conduct training sessions.

Event Promotion:

• Promote company events and product launches through strategic social media campaigns.
• Coordinate live event coverage across various social media platforms to maximize engagement and reach.

Requirements:

• Proven experience as a Social Media Manager or similar role.
• Excellent knowledge of social media platforms and their best practices.
• Strong understanding of social media KPIs and analytics tools (e.g., Google Analytics, Facebook Insights).
• Creative mindset with the ability to produce visually appealing content.
• Excellent written and verbal communication skills.
• Familiarity with real estate industry trends and terminology is a plus.
• Ability to work independently and manage multiple projects simultaneously.
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite) are desirable.
• Degree in Marketing, Communications, or related field is preferred but not required.

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