*This position is for a Full Stack Developer* *This position will follow a hybrid schedule- 3 days in office, 2 days WFH*
Candidate must:
Have experience working with small, collaborative teams
Have worked with or for a marketing organization
Be an energetic extrovert
Have excellent critical thinking skills
Be a curious person who enjoys problem-solving
Skills:
Proficiency in HTML, CSS, and JavaScript for developing and optimizing marketing assets across web and email. Skilled in using frameworks like React, Vue.js, or Angular to build interactive, user-friendly interfaces that enhance engagement.
Expertise in server-side languages such as Node.js, Python, and PHP for building and maintaining APIs that support marketing platforms. Familiar with database technologies like SQL and NoSQL (e.g., MongoDB) to handle data related to audience segmentation and campaign performance.
Extensive experience with email marketing tools (e.g., Mailchimp, SendGrid, HubSpot, Marketo) and marketing automation platforms. Skilled in creating responsive, personalized email templates that align with brand guidelines and drive conversions.
Hands-on experience with CMS platforms (e.g., Adobe Experience Manager, WordPress, HubSpot CMS) for managing and optimizing marketing content. Able to customize CMS functionality to support marketing goals and ensure seamless integration with other digital channels.
Proficient in using personalization and testing platforms like Adobe Target, Dynamic Yield, and Google Optimize. Skilled in running A/B and multivariate tests to identify the most effective marketing strategies for engagement and conversion.
Strong expertise in analytics platforms (e.g., Google Analytics, Adobe Analytics, Google Tag Manager) for monitoring web and email performance. Experienced in setting up and analyzing tracking codes to generate insights into campaign effectiveness and audience behavior.
Familiarity with libraries and frameworks such as jQuery, Bootstrap, and Tailwind CSS to build and maintain consistent, branded components that support marketing efforts across digital channels.
Skilled in version control tools like Git, with experience in collaborative development environments that support marketing campaign timelines and ensure consistency across assets.
Strong understanding of RESTful APIs and third-party integrations with CRM and marketing platforms. Experienced in connecting tools to facilitate data sharing, automate workflows, and enhance marketing capabilities.
Skilled in using debugging tools to troubleshoot web and email issues across devices and platforms, ensuring consistent brand experiences and campaign integrity.
Knowledge of web security best practices as they relate to marketing data protection, particularly around user data and privacy. Familiar with secure coding practices to safeguard customer information.
Competent in optimizing web content for search engines and improving page load performance to enhance SEO. Skilled in implementing lazy loading, reducing server requests, and other techniques that boost web performance for marketing initiatives.
Experience with CDNs like Akamai and Cloudflare to ensure fast and reliable content delivery for marketing assets. Skilled in caching strategies to enhance user experience and support high-traffic marketing campaigns.
Familiar with Adobe Photoshop, Illustrator, and other design tools to create and manage digital assets for marketing campaigns. Able to edit graphics and prepare visuals that enhance brand messaging and campaign effectiveness.
Strong technical documentation skills, with the ability to create user guides and documentation that help marketing teams understand and use tools effectively. Experienced in developing documentation that translates complex technical processes into actionable insights for marketers.
Responsibilities:
Extensive experience in developing, optimizing, and deploying digital marketing assets across web and email platforms. Skilled in creating scalable, responsive designs and applications that drive customer engagement, enhance brand visibility, and support marketing goals.
Strong problem-solving skills in the context of marketing technology, with a focus on diagnosing and addressing issues in campaign performance, user experience, and backend integration. Proficient in using data and analytics to understand audience behavior, identify optimization opportunities, and improve the effectiveness of marketing initiatives.
Skilled in leveraging data insights for strategic marketing decisions. Experience with web and email analytics to interpret user interactions, track campaign effectiveness, and adapt strategies to maximize engagement and conversion rates.
Proven ability to collaborate across marketing, IT, and product teams to deliver aligned and cohesive marketing campaigns. Adept at translating technical information into actionable insights for marketers, fostering clear communication and shared goals across departments.
Experienced in managing multiple marketing projects, including campaign execution, web updates, and email deployments, with a focus on agile and timely delivery. Knowledgeable in Agile and Scrum methodologies to support efficient project management.
Deep understanding of digital marketing principles, including SEO, SEM, content marketing, and email marketing best practices. Skilled in optimizing digital channels to enhance brand visibility, improve audience engagement, and increase conversion rates.
Knowledgeable about GDPR, CAN-SPAM, CCPA, and other regulations that impact digital marketing. Experienced in implementing compliant marketing strategies to ensure data privacy and build customer trust.
Focused on creating customer-centric marketing experiences that drive brand loyalty. Skilled in personalizing marketing content and using data to deliver meaningful interactions that resonate with audiences.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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